The definition of insanity, as someone much smarter than me once pointed out, is doing the same thing over and over again and expecting a different result !

From a retail point of view, having just been at Pulse, I’d say its not just adding a few new lines to your shop (although that can’t hurt ) its looking at your business differently.

What do you offer? Is it gift solutions, fashion advice, seasonal inspiration, what’s the message behind your storefront?

Is everyone clear what you offer, or have you all been doing it so long its kinda got lost in the ether…? Sometimes a quick refresher course is all it takes to recover the sparkle.

Sometimes you’ve got to act like the peacock to attract the customers…. The peacock displays his feathers to attract attention, but independent retailers seem to like to keep a low profile. A low profile isn’t really an asset (unless you’re a troubled pop star)

Visibility = credibility !

The benefits of some good local pr will astound you….

* Send some press releases into your local publications (details of how to do this are on the e-book – crash course in PR)

* Paint your shop front – really jazz it up

* Invest in some new shop fittings

* Have an open/preview evening and invite along the local press for a photo opportunity

* Start a club

* Update your monthly newsletter

There’s a gazillion things you can do to re-ignite your interest in your business, and show off your feathers and preen a bit, after all it works for peacocks.

So why shouldn’t a little harmless self promotion work for your business ?

Tags: pr, Promotion, Publicity

This entry was posted on Wednesday, June 3rd, 2009 at 8:03 am and is filed under Adding value, Building a media profile, Retailing in a recession, marketing, pr. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.