Einstein said it best !
How often in life do we do this ? I don’t have enough fingers and toes to even begin to count the number of times i’ve fallen foul of this truism.
If you find yourself negotiating with your staff, bemoaning your sales figures, despairing at the market, or putting the same advert in the same magazine month upon month(without testing it) then you’ve surely strayed down this route.
The clever thing to do (apparently) is to pick yourself up, dust yourself off and have a look at what you could do differently?
Implement a personal development meeting with each of your staff ?
Try a new sales avenue - take the product to the customer rather than waiting for them to come to you ?
Look at all the businesses that are surviving and thriving in our current economy?
Teach yourself the basic rules for PR so you can be the story instead of the advertising supporting the story ?
If any of these would be doing something differently to how you normally do it, then they’re worth a try.
What else could you come up with thats totally different to how you normally do things ?
Heck, if it ain’t broke then don’t fix it, but if you find yourself going home to your spouse or long suffering partner and complaining about the same things more than once a week, then its probably time for a change, before you drive yourself, or maybe them, quietly insane.
It might even be fun to do something differently. What five things in your store or the running of your store drive you crazy ?
Have a quick brainstorm with anyone who’ll listen about what you could do about them, don’t rely on partners and staff, involve the milkman, people down the pub, your hairdresser, anyone who might have a different view point to you -after all your way hasn’t been working so well, so maybe its time for a new approach ?
What have you got to lose ?
