Archive for the ‘learning’ Category

Forward motion….

Sunday, February 13th, 2011

Going forward

Going forward

So we’re sliding into February, but most of us are still gingerly feeling our way into the New Year, apprehensive about what it’s going to bring. The good news is scant, there’s job cuts, price rises on just about everything, and the weather is miserable and damp, nothing exciting to really put a spring in your step.

If your New Year’s resolutions have already taken a bit of a beating, how about looking forward into 2011 and putting some forward motion into it.
What’s forward motion? Well, It’s basically movement towards something – the something is up to you. Towards a goal, or an opportunity or a decision, the movement is the important part. This year looks like the big toughie for retail, so faced with a choice of staying where we are and doing what we’ve always done, we just have to keep moving forward. Choose forward motion !

Of course, forward motion might not always be the best choice, obviously you’re going to make a few duff decisions along the way, but at least you’ll be making them. In our frantically paced world with so much information readily available, it’s still hard to get all the information we need to make a secure decision, so we agonise over the details. In reality our gut decisions are usually the right ones, but they’re hard to justify.

The more choices we have the harder it is to make a decision. So I’m advocating that it’s better to make the best possible decision you can with the information you have available, comfortable in the knowledge that if you’ve stuffed it up this time, you can choose something else next time.

When in doubt… choose forward motion !

There’s so much information available, that ultimately it just becomes a personal choice of what to focus on. Why focus on the negatives, which are often exaggerated, instead of the positives?
There are two main reasons. Firstly, we tend to focus on the sensational and the dangerous. One sensational anecdote about a store robbery or completely outrageous customer, outweighs a year’s worth of “I went to work and it was pretty much the same as usual.”

Secondly, choosing to focus on the negatives gives everyone else an excuse not to pursue big dreams and goals either.
There are plenty of people who’ll feed your fears and worries, but really, often they’re talking more about themselves and their lives than what’s good for you…. Psychologists call this a process of projecting, ie they project their fears onto you, but the double whammy is that this keeps you in your place and ultimately reaffirms their view again because you didn’t move on either !

If you’re looking for an excuse not to do something, you really don’t have to look far. Playing it safe is not usually a mockable choice - Everyone understands it.
But all things considered, good things can come from bad experiences too, in fact that’s often where we learn the most.

So, if you’re still prevaricating and pontificating on why you can’t change anything in 2011, just consider the following success stories

• Leo Tolstoy wrote War and Peace while living in a small house with his wife and thirteen children. Yes, that’s thirteen children !

• Walt Disney was a failed, bankrupt, small-time advertisement man before he came up with Mickey and friends.

• J.K. Rowling wrote Harry Potter whilst on the dole. Her first book was rejected by twelve publishers.

• e.e. cumming’s first book of poetry was rejected by fifteen publishers. He self-published it, and well, you know the rest…

• Abraham Lincoln lost multiple jobs, went bankrupt, and failed in numerous bids for public office before being sworn in as the 16th President of the United States.

• Mary Anne Evans living in truly sexist times, had to change her pen name to George Eliot, whereupon she became one of the most beloved English novelists of all time.

Dissatisfaction with something, such as your shop or your accountant for example isn’t necessarily a bad thing. Dissatisfaction can be a force for change.

Dissatisfaction results “from contemplating what falls short of our wishes or expectations” The funny thing here is that we’ve all got these wishes or expectations but we don’t usually acknowledge them, maybe we’re not even aware of them.

So, my next question, to keep the forward motion, well, in motion really, is :

What are you working on?

Hopefully, you’re working on something that’s big, that’s going to take you to the next level, that gets you excited, so excited that you can’t wait to tell everyone about it.

No matter what your work is, no matter what you do, there’s a way to create a project that has you buzzing with excitement about it, where something big, fun and new that might make a difference is just around the corner….

The A-Z of successful retail !

Monday, October 25th, 2010

the A to Z of retail

the A to Z of retail

The face of retail has changed so much over the past few years. So I’ve come up with my own A to Z for successful independent retailing.

A is for Advertising: Whether you consider it an enhanced form of communication or merely manipulation, most of us consider it necessary for our businesses. In fact, I could write a whole article just on advertising come to think of it…

B is for Budgets: I’m on safer ground here. If you don’t have a budget then you might get a nasty shock. This happens when you haven’t done your sums right, and it turns out that all your profit is tied up in your stock room !

C is for Credit: Be nice to your suppliers and you can negotiate favourable credit terms.

D is for Define your niche: Ok, so I’ve pulled that one a bit, but if you don’t define your niche you can end up chasing any opportunity that presents itself, which often results in a mismatch of styles, stock and confused customers.
E is for Employees: Sooner or later you’re going to have some. Start off with contracts and write everything down – this will save you a lot of heartache.

F is for fashion: Also known as trends. It is the cyclical law of nature that as things go up, they come down. Fashion reinvents itself each and every season. While giftware doesn’t follow quite so rapidly, it can still become obsolete, so read magazines, visit tradeshows and generally do anything else that can keep you up to date with what’s going on in your market.

G is for Gift Vouchers: A fabulous way for happy customers to let family and friends know what they’d like from your store.

H is for Happy face: There’s nothing worse than a miserable face behind the counter. Be pleasant and make sure that your staff are. Why not employ a mystery shopper to independently grade your service. Remember that most people leave a business because they just don’t feel valued or recognised.

I is for Infectious enthusiasm: Yours specifically ! To lead a team you must be enthusiastic. If you have no team and its just you and the customers then you still need to be enthusiastic (see previous letter)

J is for Just looking: You’re going to hear that a lot ! Rather than asking the age old dumb question – “Do you need any help?” Perhaps you could instead ask a better question – such as, for example – Have you seen our new collection of X….? At the very least you won’t get the just looking answer.

K is for keyword search: In our technological age, make sure your store comes up under your chosen keywords.

L is for Loss prevention: People will try to steal from you – Don’t make it easy. Look for blind spots and instill good security habits as a key part of your staff training.

M is for Marketing : Marketing is anything and everything you do to promote your business.

N is for Newsletter: A great tool for communicating with your customers, reminding them that you’re still there, that you have new stock in and putting a more human face on your business.

O is for Operations Manual: You’ll definitely need one of these as soon as you have your first employee, you’ll notice that they don’t do things like you do…! That’s why you need the operations manual – it says how things should be done, in which order, when and by who.

P is for Price: The all important question, how much to charge? My tuppence worth is that someone will always undercut you, so unless you are a pound shop, it’s worth defining other areas as the USP for your business – service, stock, knowledge, design for example.

Q is for Quest: Q is a hard one ! I chose Quest because I see it as a positive word, a go getting word. Quest implies striving, searching and constant improvement.

R is for Relationships: With your suppliers, your staff, the local council, the local media, and the wine bottle when its not going so good ! Invest some time and make them as good as possible (with the exception of the wine bottle!)

S is for Sales: Selling is a combination of art and science. Time invested in studying the psychology of selling is never wasted. Remember to sell benefits, not products, and always answer the oldest question “What’s in it for me?”

T is for Technology: You can’t avoid it. So you might as well take a few courses and work out what tasks you need technology to do for you.

U is for Uniform: Are you going to have one or are you confident that everyone else shares your good taste and style ?

V is for vision: Think about it, articulate it, print it and make a bit deal about it !

X is for Xtra: Ok, I stretched that one a bit. But every self employed person I know does more than a bit extra. Extra hours, extra jobs, extra learning, extra training. you get the idea.

Y is for You: the one that generates the vision, the standards and delivers on it !

Z is for Zero Tolerance: To anything that falls below standard, it’s so easy to slide as standards slip imperceptibly, but standards are what set businesses apart

What is learning …?

Friday, June 5th, 2009

What is learning...?

What is learning...?

For most of us it’s a past thing, not an everyday thing. Its something we did at some time to get where we are now, but its not something we’re actively pursuing right now.

The dictionary definition of learning breaks it down into two distinct types, and maybe this is where the ambiguity starts…?
1. The act, process, or experience of gaining knowledge or skill (through schooling or study)
2. Behavioral modification especially through experience or conditioning.
(psychology )

As adults unless we are preparing for an exam or facing some momentous situation in our lives many of us are content to put the books aside in a cavalier, “I’m a grown up” kinda attitude.

So much of what passes for thinking in our everyday lives is really just critical thought that doesn’t help us and doesn’t help those around us. It comes from an attitude of scarcity rather than abundance, and its not empowering to ourselves or our businesses.

So, how about a more hands on approach to learning – Instead of thinking I’m done with learning, what if we asked instead…

* What can I learn today (that can help me or improve my business) ?
* How can I improve myself
* How can I help others ?

Running a business is like climbing steps, you can’t jump too many steps, because at each level you have to learn whatever it is you need to know to be able to climb that next step…. Whether its accounts, staff motivation or a lesson in bookkeeping….

So, rather than thinking of learning as a past thing, lets think of it as a present and future thing, what can we learn today that’s going to help us

After all it is the weekend !