Posts Tagged ‘Change’

Forward motion….

Sunday, February 13th, 2011

Going forward

Going forward

So we’re sliding into February, but most of us are still gingerly feeling our way into the New Year, apprehensive about what it’s going to bring. The good news is scant, there’s job cuts, price rises on just about everything, and the weather is miserable and damp, nothing exciting to really put a spring in your step.

If your New Year’s resolutions have already taken a bit of a beating, how about looking forward into 2011 and putting some forward motion into it.
What’s forward motion? Well, It’s basically movement towards something – the something is up to you. Towards a goal, or an opportunity or a decision, the movement is the important part. This year looks like the big toughie for retail, so faced with a choice of staying where we are and doing what we’ve always done, we just have to keep moving forward. Choose forward motion !

Of course, forward motion might not always be the best choice, obviously you’re going to make a few duff decisions along the way, but at least you’ll be making them. In our frantically paced world with so much information readily available, it’s still hard to get all the information we need to make a secure decision, so we agonise over the details. In reality our gut decisions are usually the right ones, but they’re hard to justify.

The more choices we have the harder it is to make a decision. So I’m advocating that it’s better to make the best possible decision you can with the information you have available, comfortable in the knowledge that if you’ve stuffed it up this time, you can choose something else next time.

When in doubt… choose forward motion !

There’s so much information available, that ultimately it just becomes a personal choice of what to focus on. Why focus on the negatives, which are often exaggerated, instead of the positives?
There are two main reasons. Firstly, we tend to focus on the sensational and the dangerous. One sensational anecdote about a store robbery or completely outrageous customer, outweighs a year’s worth of “I went to work and it was pretty much the same as usual.”

Secondly, choosing to focus on the negatives gives everyone else an excuse not to pursue big dreams and goals either.
There are plenty of people who’ll feed your fears and worries, but really, often they’re talking more about themselves and their lives than what’s good for you…. Psychologists call this a process of projecting, ie they project their fears onto you, but the double whammy is that this keeps you in your place and ultimately reaffirms their view again because you didn’t move on either !

If you’re looking for an excuse not to do something, you really don’t have to look far. Playing it safe is not usually a mockable choice - Everyone understands it.
But all things considered, good things can come from bad experiences too, in fact that’s often where we learn the most.

So, if you’re still prevaricating and pontificating on why you can’t change anything in 2011, just consider the following success stories

• Leo Tolstoy wrote War and Peace while living in a small house with his wife and thirteen children. Yes, that’s thirteen children !

• Walt Disney was a failed, bankrupt, small-time advertisement man before he came up with Mickey and friends.

• J.K. Rowling wrote Harry Potter whilst on the dole. Her first book was rejected by twelve publishers.

• e.e. cumming’s first book of poetry was rejected by fifteen publishers. He self-published it, and well, you know the rest…

• Abraham Lincoln lost multiple jobs, went bankrupt, and failed in numerous bids for public office before being sworn in as the 16th President of the United States.

• Mary Anne Evans living in truly sexist times, had to change her pen name to George Eliot, whereupon she became one of the most beloved English novelists of all time.

Dissatisfaction with something, such as your shop or your accountant for example isn’t necessarily a bad thing. Dissatisfaction can be a force for change.

Dissatisfaction results “from contemplating what falls short of our wishes or expectations” The funny thing here is that we’ve all got these wishes or expectations but we don’t usually acknowledge them, maybe we’re not even aware of them.

So, my next question, to keep the forward motion, well, in motion really, is :

What are you working on?

Hopefully, you’re working on something that’s big, that’s going to take you to the next level, that gets you excited, so excited that you can’t wait to tell everyone about it.

No matter what your work is, no matter what you do, there’s a way to create a project that has you buzzing with excitement about it, where something big, fun and new that might make a difference is just around the corner….

Still not twittering…?

Monday, May 11th, 2009

Still not twittering...?

Still not twittering...?

Twitter, (and other social media are doing) are changing all the rules of advertising and marketing. This is going on under our noses, and we’re now in the era of conversational marketing. You hadn’t noticed ? Prepare yourself because this is a huge shift in the way things work, and the implications are massive for all of us !

The internet and social media have changed the way we discuss corporate brands and reputations. Yelp allows us to rate and review local businesses we frequent, Facebook allows us to connect with friends and family and share our interests and our shoe addictions, and Twitter is the destination for any shred of emotion we want to share with our network !

Consumers are figuring out that they get better information and support from being networked to each other than to companies. In short they turn to each other for advice.

The good news for businesses is that we are apparently allowed into their conversations. More and more companies are building MySpace pages, launching facebook profiles or setting up Twitter accounts for customer support. They are finding that the corporate voice of “we have something to tell you” doesn’t work on these mediums, instead a new conversational marketing language is what works on the new media.

A recent survey of Twitterers, asked about their top reasons for using the platform stated the top two as:

• I find it exciting to learn new things from people
• I value getting information in a timely manner

Having lots of people follow them was not a high priority for them.

So, from a consumer’s viewpoint, the new social media redress the balance between consumer and faceless large company, or even faceless small company. Retailers are using Twitter to engage with customers, both for customer service issues and to get feedback and dialogue with customers – almost a market research perspective. Not, interestingly enough – for selling, or at least not exclusively.

Seth Godin, the world famous marketer said that marketing is the act of telling stories about the things we make, do or create – stories that sell and more importantly today perhaps in our virtual world – stories that spread !

From a business or marketers perspective, engaging in Twitter allows you to be in the loop and also to hear what is being said about you and your brand, which gives you an opportunity either to learn from what you hear or to respond. If someone was bad mouthing your business wouldn’t you want to be able to defend yourself?

Aside from information and protecting a brand, Twitter also allows you to build a following that you can tweet to - letting them know about your business, your personality and what you have going on…. for free - in effect its free advertising, all it costs is your time and you can join the conversation !

If you are finding your tweets a bit much to handle, check out tweet deck, it’ll manage them for you and enable you to keep chirruping !