Are you twittering?
What’s all the fuss about Twitter?
The New York Times calls Twitter “one of the fastest-growing phenomena on the Internet.” TIME Magazine says, “Twitter is on its way to becoming the next killer app,” and Newsweek opined that “Suddenly, it seems as though all the world’s a-twitter.”
If you haven’t heard all the media hype about Twitter recently then you must have been somewhere very remote… Its in the news, big retailers are talking about it and Stephen Fry loves it!
Twitter is a micro blogging website, and its this years internet phenomenon, but can it work for retailers? Well, ASOS think so, so do Carphone Warehouse and the guys behind the new Woollies online business and hundreds of others.
I want to return to Twitter next week. There’ll be post on Twitter and retailers and how it all works, but for now, if you hate it, or refuse to do it - thats fair enough, but perhaps just think about this one thing…. Remember way back when websites just came out… and lots of big companies got bitten on the bum because someone saw the value in their brand name before they did?
Well, ahem, it could happen again here !
It takes no more than a minute to sign up and even if you never use it, it could save you lots of aggravation later. At least if you do decide to do it later you’ll have the name.
So, its good advice to pop over to twitter right now and register your username – that way no-one else can get it. There’s three compelling reasons why this is a good idea:
1. Even if you never tweet – this will stop someone else from stealing your brand. If someone buys your brand and has a rubbish avatar and does inane tweets – its not going to look good !
2. It prevents people from claiming your name – you can register as a business or an alias, or yourself.
3. Ikea and Sony apparently failed to register their own twitter names, and the people who do have them haven’t activated their accounts……? Hmmmm do you see big money in the horizon for the savvy tweeters there – I do !
Best to put it on your list of things to do tomorrow, or better yet today ! After all how often do you get to put “Twitter” on your daily list…?
